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Program

Home After ENSAIBeing a Data ScientistMarketing and Client Insight Program

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Courses

First semester courses Second semester courses

Program

Teaching hours

Class Project Lab Tutorial Total

Credits

Final Year Project

6

Final Year Project

0

4.5

3

6

9

0.5

30

30

1

Total UE

6

Marketing Culture

3

The Challenge Dryrun Marketing

0

1

Customer Relationship Management & Introduction to marketing

18

18

1

Experiental & Digital Marketing

18

18

1

Total UE

3

UE1 Machine Learning

6

Machine-Learning

21

21

2.5

9

18

27

2

Webmining & NLP

9

12

21

1.5

Total UE

6

UE1Bis Machine Learning Complements M

4

Advanced natural language processing

12

12

1

Regularization Methods

9

6

15

1

Recommander systems

6

6

12

1

Reinforcement learning

15

15

1

Total UE

4

UE3 Quantitative Marketing

5

30

30

2

Scoring Methods

6

6

3

Total UE

5

UE4 Advanced Econometrics M

6

Advanced microeconometrics of discrete choices

15

15

1.5

Structural equations modeling

15

15

2

Bayesian regression

12

12

1

Econometric Analysis of Panel Data

15

15

1.5

Total UE

6

First semester total

Program

Teaching hours

Class Project Lab Tutorial Total

Credits

UE Professional project and internships

30

End-of-Studies Internship

0

25

Total UE

30

Second semester total

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51 Rue Blaise Pascal 
35172 Bruz – FRANCE
+33 (0)2 99 05 32 32

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