Introduction to marketing & Customer Relationship Management

Objectives

The aim of this course is to present the fundamentals of marketing and its evolution over the last 50 years. The aim is to provide a conceptual framework for data scientists, enabling them to understand the challenges of data processing and make the best use of their skills.

Course outline

– Understanding marketing

– Analyzing the market

– Developing a marketing strategy

– Build a market offer

– Manage marketing action plans

Prerequisites

Not indicated